Client
No Regrets
Sydney, Australia
Services
Creative Direction
Visual Identity
Team
Project w/ Foxton Creative
Brand Identity w/ Allie Heesh
Year
2023
No Regrets
Gen-Z aspires to travel
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No Regrets Travel is a nascent platform that demystifies travel to Europe, and shares smart ways to book your travel, making it flexible, affordable, and safe. No Regrets approached us to help them reach their niche audience; Gen-Z adults with aspirations to travel to Europe for the first time. Having devised a bold positioning and messaging strategy, we created a nostalgia-driven identity, inspired by 90s culture, that transforms travel planning into a fun and engaging experience for their young audience.
We leaned deeply into Gen Z design aesthetics, steeped in nostalgia for simpler times. Color is central, with vibrant, in-your-face hues and gradients that invite everyone to the party. Growing up in a digital world, they yearn for all things analog, physical, and real. Stickers, polaroid-inspired photographs, dreamy merch, and genuine messaging all help send a clear message: Travel is fun; so it should be the experience of planning and booking a trip. A clear differentiator in the often dowdy visual arena of travel.
See all Visual Identity
For project inquiries, commissions, or collaborations, please get in touch: sarasworkplace@gmail.com
© Sara Silva Santos 2007 — 2025
For project inquiries, commissions, or collaborations, please get in touch: sarasworkplace@gmail.com
© Sara Silva Santos 2007 — 2025