Image courtesy of ©Fruta Feia
Client
Fruta Feia
Lisbon, Portugal
Services
Visual Identity
Print Design
UI Design
Motion Design
Team
Project while in Workship Studio
Motion by Unomas.tv
Year
2018
Hero Image courtesy of ©Fruta Feia
Flaw4life
Beautiful people eat ugly fruit
Fruits and vegetables grow in different sizes, shapes, and colors. However, the market criteria for the perfect products results in a waste of about 30% of farmers' production in Europe. FLAW4LIFE is a project against food waste due to its appearance that simultaneously promotes responsible, local, and sustainable consumption.
We've created an organic and dynamic identity formed by imperfect textures and shapes that follow a consistent color and typographic scheme.​​​​​​ and developed an animation video, reports and postcards to help disseminate the values of the project.
Fruta Feia's animation video showing how to fight food waste due to appearance was a key piece to challenge established consumption habits.
Storyboard, Illustration, and Motion Direction of the dissemination video.
A series of postcards and reports were designed to introduce and help disseminate the concept of Ugly Fruit and question beauty and perfection standards.
See all Visual Identity
Image courtesy of ©Fruta Feia
Flaw4life
Beautiful people eat ugly fruit
Fruits and vegetables grow in different sizes, shapes, and colors. However, the market criteria for the perfect products results in a waste of about 30% of farmers' production in Europe. FLAW4LIFE is a project against food waste due to its appearance that simultaneously promotes responsible, local, and sustainable consumption.
We've created an organic and dynamic identity formed by imperfect textures and shapes that follow a consistent color and typographic scheme.​​​​​​ and developed an animation video, reports and postcards to help disseminate the values of the project.
Client
Fruta Feia
Lisbon, Portugal
Services
Visual Identity
Print Design
UI Design
Motion Design
Team
Project while in Workship Studio
Motion by Unomas.tv
Year
2018
Hero Image courtesy of ©Fruta Feia
Fruta Feia's animation video showing how to fight food waste due to appearance was a key piece to challenge established consumption habits.
Storyboard, Illustration, and Motion Direction of the dissemination video.
A series of postcards and reports were designed to introduce and help disseminate the concept of Ugly Fruit and question beauty and perfection standards.
See all Visual Identity
For project inquiries, commissions, or collaborations, please get in touch: sarasworkplace@gmail.com
© Sara Silva Santos 2007 — 2025
For project inquiries, commissions, or collaborations, please get in touch: sarasworkplace@gmail.com
© Sara Silva Santos 2007 — 2025