Sara Silva Santos [under construction]

Client
Centre Obert d'Arquitectura
Catalunya, Spain

Services
Visual Identity
Print Design
UI Design
Motion Design

Team
Project while in Workship Studio
W/ Studio Carles Murillo

Motion Unomas.tv

Year
2021

Centre Obert d'Arquitectura

The new Open Centre for Architecture is a space for architectural knowledge and culture, forging links between architecture and society, promoting research, and strengthening its role in innovation. The Visual Identity explains the uniqueness of its dichotomy: an open center dedicated to architecture that radiates activity, welcomes, projects, beats, explodes, and lives.

Updating the symbol.

The Centre Obert d’Arquitectura (Open Center of Architecture) expresses itself with a symbol that radiates activity. It's built based on the circumference radius, forming a C (Center) and an O (Open), making an A, for Architecture.
We have worked on updating its symbol, investigating the number of lines and their particular finishes, how the letter A is perceived, and optimizing the symbol's scalability.

The Color as Identity.

The color range is bright and has an accessible vocation, helping to identify it as a center for everyone, one that's diverse and contemporary. We have attributed a logical meaning to each color, making it correspond to the different types of content: the new color code helps not only to put activities and news in a logical and coherent order according to the type of content but also to introduce color variations that give versatility and diversity to all communication materials, whether printed or digital.

The Grid as Identity.

A rational grid is seldom the basis of architectural reasoning, let alone the COA symbol itself. Starting from the lines –the "rays" of the symbol–, this grid evolves and builds a living, diverse, and radiating structural system. The guiding axis links all the graphic applications of the Centre Obert d'Arquitectura. Its consistency becomes a recognizable visual language adaptable to any platform and environment: digital, print, signage, urban communication, etc. The color of the line adds yet another layer of communication as it refers directly to the typology of the content being presented according to the Center's content organization. The following examples portray the versatility of the modular system in use.